Circular Fashion: Doing Fashion The Right Way

by ShopC .
"Every second, the equivalent of one garbage truck of textiles is landfilled or burned. If nothing changes, by 2050, the fashion industry will use up a quarter of the world's carbon budget." Ellen MacArthur Foundation

 In the light of climate change and the pandemic that has impacted the world, we have the opportunity to become more aware, adopting actions that reduce our environmental impact and generate a positive change for the future of our planet. One of the actions we can take today to contribute to a sustainable future is reducing fast fashion, i.e., goods produced, used, and thrown away for incineration and landfills.

The alternative to this is circularity. Doing mindful consumption and buying from brands that focus on slow commerce is the best way forward to save the planet. Great, isn't it? This article will tell you more about circularity in fashion and why it is so necessary.

Fast Fashion

We currently operate within an economy that infinitely extracts finite natural resources. Since the 1970s, the planet has survived under what experts call ecological overshoot. This means that the natural resources that humanity demands for one year are higher than what the earth itself has the innate capacity to regenerate in the same period. The planet simply copes!

The linear model in the fashion industry has contributed to resource exhaustion. As per a report by United Nations, "The fashion industry produces 20% of global wastewater and 10% of global carbon emissions, more than all international flights and maritime shipping" (UNEP, 2018).

Which makes the fashion industry the second most polluting in the world after oil. It is simply a system that does not care for the polluting or the health of living beings, people included. This makes it an unsustainable model that generates severe short, medium, and long-term problems. Indeed, "nearly 70 million barrels of oil are used each year to make the world's polyester fiber, which is now the most commonly used fiber in our clothing. But it takes more than 200 years to decompose." (Forbes, 2015)

Therefore, it becomes urgent to change how fashion is produced and consumed. Thus, circular fashion emerges as a viable and needed alternative. This model may seem challenging and disrupting, but it is essential for the future of the textile industry.

 Circular Fashion 

"Nothing is lost, nothing is created, everything is transformed."Antoine Lavoisier

The economy based on a circular model is inspired by the cycles of nature, where nothing is wasted. This model aims to promote the permanent circulation and restoration of resources fed back into the system to close the loops. The following picture illustrates the differences between a circular and a linear model:

The Ellen Macarthur Foundation defines circular economy fashion products as:

- Used more

- Made to be made again

- Made from safe and recycled or renewable inputs

So, for example, if you buy a T-shirt that conforms to circular fashion standards, it would be a T-shirt that checks these boxes:

✔️ It can be worn many times 

✔️ It can be converted into another piece of clothing after its useful life

✔️ The materials that are used to produce the T-shirt are recycled, safe for your health, and recyclable

By switching to circular fashion, you support a sustainable fashion industry and help accelerate the global transition to a circular economy. You can be part of the change by choosing brands committed to a sustainable circular model while using environmentally friendly clothes of our circular economy. You can also inspire your friends and family and start changing to a more sustainable future. 

 As simple as it may seem, these actions can make a big difference. Once consumers decide to change their consumption habits, companies are obliged to adapt to these changes. 

 We need you to change the fashion industry and, ultimately, change the world into a better place to live. It is up to you. You can contribute today by choosing circular. Discover on ShopC a variety of circular certified products to start supporting the circular change.

Start your Circular Life Today


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